Whatever your business, whether you are an internet-only company or traditional brick-and-mortar, you need to have a strong online marketing plan if you want to have any hope of staying competitive. It may seem intimidating, but it’s essential.
The biggest mistake you can make is not having a plan – an actual written, detailed marketing plan. It should include the demographics of your target audience, where you intend to post links and ads, your proposed budget, and measurable goals. These goals will allow you to determine which of your marketing strategies are working and which aren’t, so you can make a change.
You should have clear, decisive branding. Branding makes you memorable and lends a professional quality to everything you do. It is also a representation of your mission and the overall “personality” of your company. Don’t neglect branding.