Online marketing has changed by leaps and bounds over the past several years. Most keywords that are related to the health care industry are now associated with specific geo-locations. When you search for a doctor, instead of getting wide spread results, the initial ten you are shown are always local. Most search engines do offer organic results; the offices near your IP are what have been shown initially. For online marketing, this is like a double-edged sword. Professionals want to draw the local population, but depending on the services offered, will have to employ a different strategy to convert longer range consumers into regular patients.
Along with creating a site that allows you to be competitive against other doctors in the online forum, you still have to maintain an engaging influx of content that will allow your site to utilize the local search algorithms effectively. If you are at a loss as to how to manage it, take a look at this simple guide to online marketing for doctors.
Make Your Site
In order to have a online marketing plan, you need to have a site with which to implement that plan. Your website will be the base for all of your marketing campaigns. It will be the main link that draws local organic traffic based on the keywords in your area, and it will serve as a place for satisfied patient to review your services.
Review and SEO
Once you have your site set up, the next step in your online marketing plan is to optimize your pages to fit the local market. Don’t just stick with one search engine; try to make sure your site targets all of the major hitters and specialty medical search engines to increase visibility. Make sure that the SEO for your online marketing plan fit in with the specialty of your practice or the visitors you get won’t be targeted enough.
Reviews are the next part of increasing the relevance of your medical site. Most search engines take reviews from independent parties into account when returning doctors sites during a search. Consider speaking with your patient at the end of their consultation, or treatment and asking them to leave a honest review about the service they received. Instead of mentioning it as a way to draw more clients, simply inform them that it’s a good way to help your practice improve in any areas for better patient care.
Social Savvy Medical Based
We are not saying that you need to turn into a social media addict instead of caring for your patient. Creating business based social media accounts and linking them to your webpage is a very important part of a successful online marketing campaign. It is also a great way to manage your reputation online, draw in new clients and get out information about your practice. Every time someone mentions your practice online, a social signal is created that links back to your main website. This also helps the keywords on your page to be much more effective.