Whether you are working with a web designer or creating your own website, there are certain things important that you need to make sure are included. It can be overwhelming having to deal with a range of issues with a site to make it fully efficient. This is why it is sensible to create an online marketing plan checklist.
The main part of a website is who you are aiming it at. If they are an older audience, they are less likely to be keen on purchasing products online and it may be more appropriate to create a brochure website. As the name suggests, it is the online equivalent of a brochure that gives people more information about the company.
On the other hand, you may already have a website. Take a closer look at every aspect on your website, from the menu to the content. Is it easy to navigate? This is something you should make sure is right, as an awkward viewing experience will lose you traffic. While word of mouth can help promote a website, it can equally be used to persuade people not to look at it. If you are not sure, ask someone neutral to look at the site and get some honest feedback.
Ideally, the person looking at your website will be your target audience. As an example, you may be doing a website for an art gallery. Ask them what kind of words they associate with an art gallery or come up with some of your own and make a note of them on your online marketing plan checklist. Make sure they are included in the website content, as well as tags. If you use images on your site, make sure the keywords are tagged on them as well.
Once your website is finished, it is worth considering online promotion. More people are looking for local products on the internet so it is worth directing to your local area. Social networking sites and blogs can help inform you about events such as community fairs and business network groups.
You can also submit articles to article directories, giving you more results on search engine websites and more links to your website. Check the submission policy carefully as you may have to post the link separately from the body of the text. Most of them will usually have a limit on keywords as well.